This is a touchy subject, as printers are the ones printing junk mail and our customers are the one producing mass mailings.
If you are a customer and want to reduce the amount of “junk mail” you send out, consider revising your mail lists. Mail lists can be purchased to target certain audiences/age groups/populations/zip codes. The more specific you get on your lists, the more likely that you will see a higher ROI. It’s estimated that about 40% of junk mail is thrown away without being opened.
If you want to get even higher response rates, consider cross media. With cross-media you directly target a group of people based on very specific designators. Cross media response rates are significantly higher than traditional mass mailings. The cost/piece for crossmedia is higher, but if you will get a higher response rate/piece. Combine that with variable data and personalization and your response rate goes even higher…
We should also consider postage rates. Mailing 10,000 pieces is not cheap. Sure you get a postal discount for volume, but you can send out 1,000 pieces with a bit of a discount and have a higher ROI.
Personalization/variable/custom mail lists
Less paper + Less postage costs + less waste = higher ROI
If you are interested in reducing the amount of mail you send, while increasing your ROI… give us a call. We can help you out.
In the mean time, if you want to reduce the amount of “junk mail” you receive, visit 41pounds.org . For $41 (for 5 years) they will take your names off of mail lists. You can also do this yourself by calling your credit card and catalogs and requesting to be removed.
